Ford Names Joel Piaskowski to Head Design Team in Europe

May 28, 2014 4:06 pm ET

(Updates with closing share price in final paragraph.)

May 28 (Bloomberg) -- Ford Motor Co. named Joel Piaskowski to head the automaker’s design team for Europe as the company says it’s on track to return to a profit in the region in 2015.

Piaskowski, 45, who has 24 years of international automotive experience, will succeed Martin Smith, 64, on July 1, the company said in a statement. Piaskowski, currently head of Ford’s Strategic Concepts Group in the U.S., led the team that created automaker’s new Mustang and F-150 pickup. He will lead the design of all concept and production vehicles in Europe and support Ford’s global design initiatives. He previously worked at Mercedes’s advanced design center in California from 2009 to 2010.

Auto sales in Europe are growing this year after falling to a two-decade low in 2013. Ford’s Chief Executive Officer Alan Mulally last week said he is “very bullish” on the European car market. The company has said it expects a smaller loss there this year and a return to profitability next year. The second- biggest U.S. automaker’s pretax operating losses in Europe narrowed to $194 million during the first quarter from a loss of $425 million last year.

Smith, who led the European design team for the past 10 years, has elected to work on a global project studying the future direction of Ford design. He will work closely with Moray Callum, vice president of Design at Ford until his retirement at year end, the company said.

Ford shares rose 0.9 percent to $16.31 at the close in New York. The Dearborn, Michigan-based company’s stock has added 5.7 percent this year.